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The Google Analytics Measurement Protocol allows users and developers to make HTTP requests directly to Google Analytics endpoint in order to measure how users interact from any enviroment/platform. Since Google announced the new APP+WEB Properties back in summer, we…
Despite you being a SEO or not, I'm sure you're aware of how important the WPO ( Web Performance Optimization ) and this of includes of course how fast your site loads. The faster it loads the better for your users ( and better for the conversion rates…
This is going to be a quick post about how to track in-app visits from Android devices. When an Android App opens a website in a webview ( in-app visit ), the visit usually comes with an special referrer, It does start with "android-app" referrer string, here you can…
NOTE: I want to start this post with a big disclaimer over it I'm not publishing it in order to tell anyone how they should be doing the Google Analytics tracking to comply with the GDPR / CCPA . The goal of this post being able to start an open discussion…
It has been a hard week with all these vendors announcing the Four Hoursemen of the Cookies Apocalypse arrival.There're a lot of changes coming when we talk about cookies ( 1st, 3rd party ), ITP, GDPR, CCPA,etc . I understand it may…
It's been a long time since I wrote my post about how to prevent duplicate transactions on Google Analytics. At that point, the customTask wasn't a thing on the Google Analytics JS library, and the approach consisted of writing a cookie on each transaction…
Google Tag Manager team has just added, in a stealth mode, a new Test API for the Custom Templates. This Test API will allow us to define some Unit Tests in order to be able to automate the testing of our template before publishing them. You will find…
Some years ago, I published my "Tealium Debugger" extension for Chrome which after a nice email my Inbox got, ended being named "UDO Debugger" ( no hard feelings at all ). You may click no the next CTA if you want to install the extension in your browser =) That version…
It happened to me a lot of times that while working with cookies that for whatever the reason I didn't remembered to add the domain name to the settings, or that I was not able to properly define the root domain. If you ever have had the need to set a cookie to the main root domain for your current…
Since GDPR was announced and more even with the rise of Safari's ITP and the other upcoming protection feature by the other major browsers, the concers about users privacy was grown which is really nice. But despite browsers taking some actions to prevent…