Since GDPR was announced and more even with the rise of Safari’s ITP and the other upcoming protection feature by the other major browsers, the concers about users privacy was grown which is really nice. But despite browsers taking some actions to prevent the abuses, it’s difficult to follow up…
Yeah, I know, this has been done before by others, but since I had this piece of code around, I decided to publish it. It’s not going to be usual, method since we’ll be relying on sending a duplicate hit to our tracking subdomain. That way we’ll be able to…
This is going to be a quick #tip post. and it’s coming from a post on Measure Slack. Let’s learn how to grab the current dataLayer variable name within GTM. We’ll need to create a variable with the following code: Now our variable should hold the dataLayer name 🙂
Google released APP+WEB Properties some weeks ago now, and one of the most missed features looking back to Universal Analytics, is the chance to work with a customTask ( Hi Simo!!! ). In this post I’ll cover how to send a copy of the hits to anywhere we want, in…
If you’re a web analyst, you SHOULD be worried about data quality, we want to have data, but we need this data to be correct, there’s no point of having tons of corrupted data that we won’t be able to sue and for this we need to monitor our implementations…
Global Site Tag was introduced by Google back in October 2017. As the name suggests it was launched in order to unify all the different tracking libraries that we can use for Google Products, Adwords, Google Analytics, DoubleClick, etc. In my opinion the launch of APP+WEB Properties has set an…
Some days ago, Google announced a new upcoming property type for Google Analytics, they called them “APP + WEB”. And yes, the name says it all, finally we’re going to be able to measure our apps and websites at the same time. This has been for years one of the…
Today’s custom template ifs for: BrainSINS , a personalization platform based in Spain. Just import the template into your container and set the Token that you’ll find in your user corner. Download: https://github.com/thyngster/gtmtemplates/tree/master/BrainSINS
Today I’m releasing a small Custom Template for Google Tag Manager that will take care of notifying the dataLayer about if Google Analytics is currently being blocked by the browser. Some days ago, I published the following tweet, to get some user’s feedback on Twitter. The approach not really bad,…
About one month ago I started to work on a Google Tag Manager Custom Template for Yandex Metrica, I must say it was my first contact with it apart from installing the default snippet some years ago on this same blog. In order to ease my testings for the template…