Blog
Notes from an analytics engineer.
Technical deep-dives on Google Analytics, GTM, server-side tagging, and consent — written for the engineers who build measurement stacks, and for the people who decide whether the numbers coming out of them are worth trusting.
Posts
181 posts total- GTM Template: Consent String Parser
- Google Analytics 4 Cookie Format Change: From GS1 to GS2 Explained
- Big News: My Tools Are Becoming Paid Tools Starting January 1st!
- How to Track Page Loads When Restored from the Back/Forward Cache
- Return Of The Custom Task (Google Analytics 4 Redux)
- Securing Google Analytics 4 (GA4): Mitigating Spam and Protecting Measurement IDs with Server-Side Strategies
- Solving the GA4 Server-Side Configuration Issue: Why Your First Hit Might Bypass Your Server-Side Endpoint
- Guide to Tracking Google Ad Manager Impressions and Clicks
- … App Debugging For All: Making App Implementation Auditing Accessible to Everyone!
- Securing Your DataLayer: Defending Against Pollution by External Tools and Bots to Preserve Data Integrity