Google Tag Manager does not throw any error when the code in a variable fails. This is not bad per se as it would save us from having our sites failing if something is not coded as it should, but it will blind us agains some minor errors that may…
In my previous post I’ve talked about how to manage to use the native Optimizely tracking when using Google Tag Manager . Now we’re going further and we’ll learn how to track the experiment that are based on redirects in the best way possible. So, firstly you’ll need to enable the…
As you may already know, Optimizely has an in-built Google Analytics integration, which will allow us to track the experiments and variations being showed to a client using custom dimensions. For enabling them, you’ll need to put the following lines after the create command and the pageview one: window.optimizely = window.optimizely…
Two years ago I started “Inside GTM”, a blog focused on Google Tag Manager and other TMS tools along with @nikalytics, but we haven’t published anything since February, so we’ve agreed to close it 🙁 . After publishing the notice in Twitter, some people asked what was going to happen with the content…
You may have already migrated your Google Analytics Implementation to Universal Analytics. It may happen that you still have some legacy ga snippet lying around in some pages without having noticed it, for example in some landing pages that are not belong the default CMS system/templates. But we can…
This time, we’ll be using Google Tag Manager itself, to find pages in our site that may be missing Google Tag Manager. Ok, it may sound strange, but was not able to find any other way to say it . Basically we’re going to use a custom html tag, to…
At the moment, Google Tag Manager listeners are limited to Form Submits, Link Clicks and Clicks (for any DOM element). We are going to write a custom listener for hover intents by users. This means that we’re not only to do something when the user pass the mouse pointer over…
I’m going to share some of the tips and tricks I’ve learnt (and that I use on my daily basics work) in the almost past 3 years since Google Tag Manager was released. Tip #1 – Grabbing a dataLayer value from the console If we want to grab the current value…
One of the most common headaches while implementing the ecommerce tracking on a site is trying to match the tracked transactions by the shop backend to Google Analytics. As most tracking solutions are JavaScript based, there’s a small chance of losing some of them and there’s nothing we can do…
If you’re migrating from classic Google Analytics (_gaq object) to Universal Analytics, or planning to migrate your old hardcoded events to use Google Tag Manager you may have run in the case that not all old tracked was really removed from the site by the client. And it’s really hard to…