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David Vallejo Posts

Bringing back utm_nooverride functionality to Universal Analytics

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Universal Analytics removed the utm_nooverride=1 functionality, still we can define a list domain referrals to be treated as direct visits within our properties configuration section, but what about when we can’t control the source domains?, for example for emailings, or some display campaign that we don’t want to override our users original…

Keep your dataLayer integrity safe using Custom JavaScripts in Google Tag Manager

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In JavaScript when you want to copy an object into another variable is not an easy as doing var myVar = myObjectVar; and you should be really careful when working with your dataLayer info in your customHtml Tags and your Custom Javascript Variables. Let’s try to explain this is the best way I…

Getting super clean content reports in Google Analytics using GTM

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In Google Analytics the urls are case sensitive, therefore in our content reports /index.html will be different to /Index.html, and querystring values will make Google Analytics to think that even if it’s the same page it will recorded as a new one, /index.html?cache=off and /index.html?cache=on will be recorded as 2 different pageviews for…